Who Told Women Their Bodies Were Something To Fix?

Think about the first time you became conscious of your body....

Maybe someone commented on your weight, Maybe you were told your arms looked “too big.” Maybe you learned to hide your stomach in photographs.

Maybe you bought your first piece of shapewear because you thought your body needed correcting before your clothes could look good.

But here’s the thing:

Most women weren’t born hating their bodies. We learned it.

Through comments.
Through comparisons.
Through unrealistic beauty standards.
Through constantly seeing one “ideal” body represented as the body we’re supposed to have.

And fashion has sometimes played a role in that story too...

Clothes are often designed around a very specific silhouette, and when our bodies don’t naturally fit that silhouette, we’re made to believe we are the ones who don’t fit.

We don’t think that’s something women should have to accept.

At Aniksan & Co. we’re trying to approach clothing differently. Not by telling women what their bodies should look like.

But by asking:

What if the clothes adapted instead?

What if getting dressed wasn’t about hiding your “flaws”?

What if it was simply about feeling good in your own skin?

That’s the future of fashion we want to be part of.

Because your body was never the problem.

— San, Aniksan & Co.